|
The
Art of Translation
Anyone who has been to Asia, or purchased
inexpensive products from Asia, has encountered poor translation
in action. At best, it is merely humorous or slightly baffling
- at worst it is incomprehensible or even offensive. In
no circumstances does it reflect well on the company's image.
Communicating with other countries
means overcoming linguistic and cultural obstacles. This
is where an excellent understanding of both the input (source)
and output (target) language is crucial. The art of translation
is not about using a dictionary to translate each word and
putting them together, it is about conveying the same meaning
and feeling that is already established with the native
version.
Now, more than ever, a professional
image communicated through promotional materials and presentations
is a key to success. Inadequate communication damages a
company's professional image in today's international market.
This is where GCT Taiwan Translation can step in and ensure
accurate communication on both a language and cultural level.
Our team includes journalists as
editors, marketing professionals to ensure ad copy is powerful
and we often bring in technical experts to ensure industry-specific
or technical terms are translated correctly.
When audio recording is required,
we hire radio DJs and news presenters for the right sound
and accent.
>>Learn
about our Translation Process
|
