| Online
media placement
Online
marketing needs to be flexible and provide tangible results.
For long-term traffic generation and cost effectiveness,
a well designed web site paired with web
site positioning (search engine optimization, or SEO)
is hard to beat. However, there are three areas where that
isn't enough.
1.
Moving Fast - Online advertising
If your company or firm needs to move quickly in marketing
new products or services, SEO work is simply too slow a
process. For this, a marketing campaign of online advertisements
in select locations allows a similar level of exposure to
a similarly targeted audience. Online marketing campaigns
need two main components to be successful, an interesting
or eye-grabbing ad and good outlets to advertise on.
2.
Credibility & Brand recognition
Nothing says success like an extensive ad campaign, and
the image of success lends credibility. Merely having a
website, even one that places well in search engines, does
not necessarily impress today's visitors that the company
putting up the site is credible - anyone can create a site
these days. Use online advertising, off-line advertising
and public relations to increase your sense of permanence
and quality in the minds of your customers.
3.
Bringing visitors home
The best visitor to a website is the returning one; it is
these visitors that care about your product or service.
One of the most powerful features of advertising is the
ability to remind previous customers or previous potential
customers to come back for your services again. Use online
advertising to help maintain your existing client base.
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