Our Web Site Optimization and Positioning Strategies &
Techniques
Web
Site Optimization is a full-time job
Optimizing a site for search engines and directories is
not what it used to be: placing lots of keywords in the
meta tags. It is also not what all those spam emails suggest
it is: simply submitting a site to several million search
engines and directories. Search engines and directories
have continually improved and updated, with new functions
added constantly to deliver better results. These changes
are ongoing, and require constant tracking - what improved
the ranking of a website yesterday may damage your rankings
today! At GCT Taiwan we are serious about what we do - we
deliver high rankings in the search engines and directories
that are in widespread use.
Working
with the search engines
The scripts used to power search
engines are continually being refined to deliver users relevent
content pages. We aid these scripts by ensuring that your
relevent content pages for key words and terms are properly
found and displayed. We do not 'spam' the engines by introducing
false keywords or by submitting pages whose content is useless
or irrelevent to their users.
Web Site Positioning team
The GCT web positioning experts carry out a number of optimization
processes that have proved successful in providing targeted
traffic to our client's web sites. One day
a week is dedicated to pure research to keep on top of the
latest changes, try new techniques, keep ahead of the competition
and refine our processes.
Some
of the main techniques we utilise include the following:
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Customer
Research
Research into your site's function and aims. This gives
an idea of how potential viewers would try to find information
your site provides and helps plan keywords, titles and
descriptions to target. |
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Customer
Competitor Research
Research into your main competitors' sites is also undertaken
to understand who is doing well, and why. With this
information, your site can be improved beyond your competitors'. |
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Keywords
A list of keywords is developed for your site based
on your requirements and the content of your site. |
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Titles
and Meta Tags
Titles and meta tags are developed for as many pages
of your site we can in accordance with the finalized
list of keywords from above. |
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Basic
Site Optimization
Your site is given a basic optimization. This involves
a 'cleanup' and improvement to the HTML source code.
Basic optimization makes it easier for search engines
and directories to extract relevant information from
the HTML so that higher ranking is achieved. |
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Search
Engines / Directories Submission
Important pages from your site are SUBMITTED BY HAND!
This takes longer than automatic submission. This is
worth it because search engines will index a site more
quickly if it is submitted by hand rather than using
automated methods. Search engines have also decided
to make it more difficult to submit to them automatically
because they want to reduce the amount of irrelevant
pages appearing in their index. |
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Information
Page Creation
Highly optimized 'information pages' (mini-pages) are
built to target important keywords and direct the viewer
to your site. These information pages have a better
chance of gaining high placements in some search engines.
These pages include genuine content, they are not a
'trick' to spam the engines. |
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Site
Tracking
All pages from your site (including information pages)
are continuously tracked for their performance. Search
engine placements, visitors, referring sites, page views
and other factors are also analyzed so that strategies
for further improvements can be implemented. |
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Continuous
Site Optimization
Web site optimization is an ongoing process because
search engines are always changing. Their indexes change,
i.e. the competition changes, and so does the way they
operate. This means that once your site achieves a good
position, it needs to be retained by our constant monitoring
and optimizing. |
Of
course, this is just an overview of our optimization and
positioning strategies. More information can be found in
the details of our different plans along with prices for
the various levels of optimization we offer. >>Web
site optimization plans
Check
out some of the successes we have had with past and present
clients: please visit our clients
page.
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